If you’re creating one FAQ template for a full online store, it can be generalized to your overall operations, with optimization taking place over time. 2) Determine whether you are creating a Q&A template for individual products or entire catalogs (Alternatively, a dropshipping store might not allow returns.) And, a custom manufacturing operation may have more information about product details than a private label seller. So, just think about what your business might do differently than others in similar and adjacent niches.įor example, a dropshipping FAQ template might include multiple return policies, since the product suppliers may have their own set of rules for returns. Because the details for some business are better if left hidden while others do well with full-disclosure.Īnd, why does this matter? Each ecommerce structure comes with its own set of quirks and they need to be considered before creating your template. The way your company operates can make all the difference in the world. ![]() The first step you need to take when creating an FAQ template is the structure of the eCommerce business you’re creating it for. Information about ongoing promotions that your store is running, in case there is any confusionĦ steps to creating an FAQ page 1) Consider your ecommerce business structure. ![]() Product details that might not appear on sales pages - buyer’s guides, size charts, and other similar information.Returns, with a clear explanation of your store’s return policies.Shipping details, including shipping costs, delivery timing, and instructions on how to track an order.Payment solutions to help guide a shopper through the transaction process and acceptable payment methods.General questions, providing answers to the most common questions asked about products or services.A strong page header so customers know they’re on the right page.Not all online store owners have a collection of questions, especially at early launch, but there are a few sections that should always be included.Īn effective FAQ page contains sections to address the following: ![]() To create an effective FAQ template that can be used across each new page you create, you need to understand what goes into the process. What are the main elements of a great FAQ template?
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