![]() People are prepared to trade watching something on a small screen in order to be able to take it with us wherever we go. If you take public transport to work you will notice huge numbers of people watching screens. consumers spent more time watching video on mobile devices than on desktops or laptops (eMarketer Inc.) Did you also know that the world’s number two search engine is youtube? Don’t tell us the answer – show us the answer! This is not surprising as we want to watch things in our own time, the classic television schedule is becoming a thing of the past and the delivery of video on demand is the internet.Īs an aside, everyone knows that Google is the world’s number one search engine. It is important to stress that this growth is already happening and has a real momentum behind it as these following figures will show:īy 2019, 80% of consumer internet traffic will be video (Cisco). On the social side, increased internet and social media use has dramatically increased the consumption of video content. In partnership with an “explosion” of screens, specifically screens that you can take with you like smartphones and digital tablets had made video accessible to a much wider audience. Broadband and 4G mobile telephone networks have enabled video to be downloaded or streamed more easily. It is a combination of technology and sociology working together.įrom a technology perspective, video production is cheaper and easier than ever before. Pamphlets and emails very quickly end up in the recycle bin nowadays. Consumers are also 64% more likely to buy a product when they see a video than when they have to read a plain text. That makes it understandable why videos have a 41% higher click rate than written text. 90% of the information sent by a video is visual, which the brain can process 60,000 times faster than written text. Companies get listed higher on Google searches if they provide video content. ![]() Moving image is the perfect approach for a company to quickly and effectively communicate its message to customers. Who wouldn’t rather watch a fun video than to read a long text? People don’t have much time or a long attention span. Corporate videos have long made advertising techniques such as handing out pamphlets and sending emails obsolete. This is an opportunity that small and medium enterprises can profit from. Short videos are becoming more and more popular on the internet and especially on social media, whether they are intended for entertainment, education or advertising.
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